Roland DGA Corp. updates website

GaryPageau

Roland DGA Corp. announced the launch of its completely redesigned Roland DGA Online Store. The e-commerce portal has received a total makeover, resulting in a great new look, more intuitive navigation, and a faster, simpler purchasing and check-out process. Those who visit the online store via their smartphones will find that the mobile version is also aesthetically pleasing and easier to use than ever before.

Visitors can buy everything from consumables, replacement components, and media for Roland DGA’s advanced digital imaging machines to milling burs and abutment kits for the company’s DGSHAPE dental mills – all with a few clicks of the mouse. Online shoppers can also purchase select Roland DG desktop devices, such as the VersaSTUDIO BT-12 direct-to-garment printer or the CAMM-1 GS-24 vinyl cutter, directly through the online store.

“Essentially, it’s a brand new e-commerce platform,” says Lily Hunter, senior product manager, Roland DGA. “Our team has made extensive customer-facing and back-end changes to make the overall customer experience more enjoyable, efficient, and convenient. We’re extremely pleased with the end result, and we’re confident users will immediately recognize and appreciate the significant improvements.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.